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When you’re buying a camera or any item of photographic equipment, the service you receive is as important as the price you pay.

Whether it’s informative buying advice or, in the case of online retailers,swift delivery and equally swift action if things go wrong, good service is a precious commodity that should be shouted from the rooftops.

That’s where the What Digital Camera Good Service Awards comes in, by recognising and rewarding those retailers who go that extra mile.